OK, I’m as guilty of using buzzwords and jargon as the next person. But lately, particularly in the world of digital media, it’s gotten out of control people. Here are the top ten I’ve come across on my travels…
Minimum viable product > It’s not as good as it should be but if we give it this name it’ll fool a few people
Disconnect > I wasn’t listening to the original conversation or decided to do my own thing anyway… either way we don’t agree on what SHOULD be happening
Reaching Out > In this wide digital world it’s easy for you to ignore my e-mail, tweets, invitation on LinkedIn… these words are intended to make my actions more personal but actually have the opposite effect
Game Changer > Over used Americanism, (OK if you’re American) enough said.
Entrepreneur > Everybody is one, right?
Ping, as in “I’ll ping you an e-mail” > What happened to send?
My bad > Not exclusive to the digital world but certainly one that has been adopted by middle age white boys who want to sound a bit more, erm, street.
Life Hack > Just F*ck off… really.
Let’s re-connect (see also no. 2) > I’ve blanked you for a bit but I’ve just realised you might be useful to me.
Viral as in “let’s make a viral video” > Firstly, that’s a medical description and should remain so. Secondly, you don’t decide if it (whatever it is) “goes viral” the audience does.
Got a few of your own? Send them over.
**Disclaimer** I fully accept that I am guilty of using several of the terms in this article from Mashable giving 30 days of buzzwords… my bad
Judge the business over the long-term. The early years are never easy.
It takes time to build a business. The first couple of years are inevitably tricky. The basic systems and the infrastructure all have to be built up from scratch, the customer will have to be found, and the product refined. It is a time when the business is both time and cash hungry.
But we should not be quick to judge the business. It should be given time to grow slowly. Patience is what will be needed. Hard work takes time to show the fruits of all that labour.
We should view a young business as we would a young child. It needs love, time and a set of rules to adhere to. It will make mistakes, it will fall and it will need the parents to be there for it as it grows and becomes its own person. We should not make too many demands on it when it is young, let the child play for a while.
It will grow up before we know it.”